Fresh Elixir Coil: How we made a new marketing tool
Fresh approached us to develop a brand new presentation tool for one of the upcoming launches that they will be hosting. They came up with the concept, and they requested that we devise a strategy for making it a reality. This is where we really shine as a company. WE ARE ALWAYS THIRSTY FOR A CHALLENGE, AND WE ENJOY COMING UP WITH NEW ITEMS!
Since we were just given a few rough concepts and a basic walkthrough of the concept, we needed to get down with our art department to figure out a way to describe the concept to our foreign vendors. This required us to sit down and discuss the concept.
The art department created an interactive tech pack in order to demonstrate how the final product is supposed to be used. The important thing to point out here is that when you take the cover off of this item and press down on the coil, it ought to rise back up again. Frequently, while dealing with vendors located in other countries, it is considerably simpler to simply show them.
If it weren’t for the technical know-how of our industrial designers, we never would have been able to deliver this product to our customer.
After receiving the technical pack, our coworkers in other countries immediately realized the necessity of the situation. And then we participated in a test. Due to the fact that our technical designers are so skilled at their jobs, we only needed to complete one example for this assignment. This demonstrates the breadth and depth of expertise that exists among all of us here at Pop Creative. Because of our expertise and experience, we were able to determine the precise material that should be used, how the item should be constructed, and how to best tell the story of the brand by ensuring that the finished product has an appearance that is consistent with the brand.
Our organization has ingrained in its culture the importance of being able to solve any problem that may arise for our customers. This project was the same as the others. We also had an extremely short turn time, however, as you probably predicted, we were able to pull it off.
Even if you just have a small amount of time to get anything done, we will do everything in our power to assist you in doing so.
This is a picture of the finished product that they utilized for the introduction of their new product line, and it can be found here.
A little more about Fresh
What started off as a modest collection in a local shop has since expanded into a full lifestyle range that includes skincare, lip care, body care, and fragrances that are all marketed to customers in different parts of the world. The uniqueness of our products can be found in their sensuality, which includes both their textures and their aromas. However, there is substantial evidence in the scientific community that demonstrates their efficacy.
They are well-known for their high levels of efficacy in addition to the fantastic sensations that their products provide, which is why many customers feel the same way. According to Lev, fresh produces goods that people don’t realize they need, but then find that they can’t live without them. Every day, our company’s founders continue to work with the brand in an effort to realize their original aim of creating beauty that is also functional and transformative.
