A gift-with-purchase (GWP) promotion is a sort of sales campaign in which brands offer clients a free gift as an incentive for them to make a purchase of the brand’s product or service. If you want to learn how to select the perfect gift for your GWF, read our blog on the process for selecting…
A good number of the guidelines that support the selection of products for use in cross-selling also govern the selection of products for use in GWP campaigns. If you want your clients to spend more money with your company, the free present you give them should be engaging and significant enough for them to feel…
The process of product development may often appear daunting. Especially if it is only a small portion of the whole project that has to be completed. This is when POP Creative comes into the picture. We recognise that you have a lot of other things on your plate, so we simplify that aspect of your job for…