The Steps we took to design the new Archer and Olive autumn product line
Private Label Manufacturing, often known as PLM, is an essential component of any sound business strategy. Without having to spend money on research and development, it enables you to build custom products that cater to certain requirements in the industry.
PLM is an excellent tool for cutting costs while still satisfying the requirements of the market. You can develop new goods that offer solutions to challenges faced by clients by making use of the talents and resources already at your disposal. In addition, you can decrease your costs by taking advantage of economies of scale, which will allow you to improve your earnings.
“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.”
Steve Jobs
What was Archer and Olives’ branding vision for their Autumn Product Line?
A successful business owner is aware of the demographics of their ideal customer. They are also aware of the characteristics of a quality product. They have an intuitive understanding of the requirements of their prospective clients. They are aware of what they need to provide in order to differentiate their goods from those of their competitors.
Archer & Olive’s past attempts at bag design were unsuccessful because the company relied on unreliable suppliers and ignored the need to fully comprehend all aspects of the product development process. As a result, Archer & Olive’s previous attempts at bag design were unsuccessful. Frustration among the team members was generated by the fact that the creative director’s vision was never entirely realized.
To begin, you need to have an understanding of the value proposition that is supported by your private label brand. What advantages does it have over its rivals that make it the superior choice? In what ways will it benefit people? Why would anyone want to purchase it?
Once we were on the scene to assist with the private label development of the product, we requested and were given a brief from the designer, which we then reviewed internally with our art department. After getting the answers to all of their queries, the art department was finally able to create a depiction of the item they had been working on. The rendering was subsequently given the green light by the creative director of Archer & Olive.
The product line included a vegan leather tote bag, a vegan leather pouch and a vegan leather journal cover.
Archer and Olive Vegan Leather Tote Archer and Olive Vegan Leather Tote Archer and Olive Vegan Leather Notebook Cover Archer and Olive Vegan Leather Notebook Cover Archer and Olive Vegan Leather Notebook Cover Archer and Olive Vegan Leather Stationery Pouch Archer and Olive Vegan Leather Stationery Pouch
What happens when product design receives approval?
After our rendering was accepted, we proceeded to create a tech pack that details the bag’s material, along with its dimensions, patterns, and other specifications. This allows us to have more control over the sample production as well as the bulk production because we do not leave it up to the manufacturer to make all of the decisions, which was the previous method of operation for this company.
How are manufacturing samples checked for approval?
The moment we got our hands on the samples, we looked them over and offered some suggestions for adjustments. After that, we sent out the final samples, and any modifications that needed to be made were carried out during production.
How did we support Archer and Olive with their private label manufacturing?
We assisted Archer and Olive in developing a cohesive collection of bags and pouches that were of the highest possible quality that had been produced up to that point. We obtained all of the material, even down to the elastic loops that were going to be used on the bags, developed artwork that was factory ready based on a very basic drawing that was provided by the client’s art department, and took comprehensive measurements. We oversaw all quality assurance procedures at our factories and were responsible for delivering to both of our customers’ warehouses.
We were able to send our items on time, and we were successful in achieving the high-end, opulent look and feel that the brand had been working towards, but had never quite achieved.
As a private label service, how did we go above and beyond for Archer and Olive?
We also improved the production of their core collection of products, which are journals through our private label manufacturer. After one of our experts received a journal for the purpose of sizing it, they discovered that the journals, which have a retail price of more than $30, were bound in a way that was both inexpensive and flimsy.
Our production staff was able to step in and ensure that the books were bound correctly, which resulted in the journals not only having an improved appearance but also an improved ability to open and crease. We are so attentive to detail that no facet of production is too minute for us to consider, and we are happy to offer suggestions for improving existing production even when we are not in charge of it.
Something that was important to customers at Archer and Olive was the need for the journal to lay flat when opened.
7 Important things to consider when looking at developing a private label product for your brand
The first thing you need to do before beginning a PLM programme is to decide what kind of goods you intend to produce. You should think about whether you want to sell to retail customers or wholesale customers, and if you decide to go the wholesale way, you will need to decide whether you want to be a manufacturer or a distributor of the products you sell. Retailers are the customers of wholesale wholesalers, who purchase products at a discount from the original manufacturers. If you go into business as a wholesaler, one of the first things you’ll have to do is locate a manufacturer who can produce your goods using the resources and knowledge necessary. It is common practice for manufacturers to provide wholesalers with discounts due to the latter’s ability to resell such savings to end users.
- How can you possibly understand what your customers want if you aren’t even aware of who they are? Learn your target audience, where they go and what they have an affinity to.
- Get a good understanding of your competition. What is it that they are getting right? In what ways can you make your private label products better?
- Create a unique selling proposition (USP). This is the one thing that differentiates you from other businesses in your industry.
- Establish a powerful identity for your brand. Make sure that your product or service stands out from the competition.
- We locate a manufacturer to work with. The production of your goods can be accomplished in a variety of ways that work within your time frame and budget.
- Decide on a strategy for distribution. When it comes to the distribution of your products, you have a lot of different options to choose from. Will it be through international distribution or locally?
- Launch! Launch your brand-new product once you’ve finished getting everything ready.
